QR Code vs NFC Tap: Which Gets More Customer Reviews?

Both get a customer from your counter to your review page. The difference is friction — and friction is everything in review collection.

The tap wins on steps

NFC: hold phone near card → review page opens. One motion, no app, works on every modern iPhone and Android. QR: wake phone, open camera, aim, hold steady, tap the banner. It works, but every added step drops completion.

Where QR still earns its place

• Distance: QR works from across a table or on a poster; NFC needs the phone within a couple of centimeters.
• Print anywhere: QR costs nothing to add to receipts, menus, and flyers.
• Older phones: a shrinking group, but QR covers everyone with a camera.

The practical answer: both on one card

A tap card with a printed QR fallback covers every customer and every placement. Tap when they’re at the register; scan when the card is taped to a wall or window. Both routes should go through the same tracked link so you can see what’s actually getting used.

Durability note

Printed QR codes wear, smudge, and get coffee rings. An NFC chip inside a sealed card keeps working for years and survives daily counter life.