Are NFC Review Cards Allowed by Google? The Rules Explained

Short answer: yes — an NFC card that opens your Google review page is allowed. It’s the same as handing someone your review link, just faster. What matters is how you use it.

What Google permits

Google explicitly allows businesses to ask customers for reviews and to make leaving one easier. A tap card, a QR code, a link in a receipt — these are all delivery methods for the same permitted ask.

Where businesses get in trouble

• Review gating: screening customers first (“How was it? 5 stars? OK, tap here”) and only routing happy people to Google. Prohibited.
• Incentives: free items, discounts, or entries into raffles in exchange for reviews. Prohibited.
• Bulk collection on one device: having customers post from the shop’s own tablet can flag reviews as coming from one location. Let customers use their own phones — which is exactly what a tap card does.

The compliant setup

Place the card where every customer can see it, invite anyone to tap, and let the review land wherever it lands. Because each customer taps with their own phone on their own network, reviews look exactly like what they are: real customers posting independently.